Deep Freeze Nine weighs-in on Microsoft’s new OS tagline, “Clear, Confident, Connected: Bringing Clarity to your World”. Actually, the clunkatude fits nicely with, “Our software does stuff that helps your potential reach its full inspiration by giving you the ability to…”, or whatever the heck it is.
And a New York Times article offers this nugget about Windows Vista, the new OS name:
The name was chosen after eight months of research and focus groups because it “captures the idea of clarity,” the company said.
Apparently we’ve been officially refuted: naming is rocket science, after all. Now it’s all becoming clear to us.