Ben & Jerry’s Re-names Flavor in Support of Gay Marriage

Posted on by igor

Via Creativity Online:

Ben & Jerry’s is renaming its Oh My! Apple Pie ice-cream to ‘Apple-y Ever After’ in the UK, in support of proposed government legalization of gay marriage. It has also redesigned the product’s packaging with a new motif of two grooms atop a wedding cake. The move echoes its 2009 effort in the US, when it renamed Chubby Hubby to ‘Hubby Hubby’ to celebrate gay marriage legalization in its home state of Vermont.

Full respect to Ben & Jerry’s for launching another amazing product name while (once again) simultaneously drawing attention & support to a pressing human rights crisis.

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Homeless Hotspots. A new low, even for British PR.

Posted on by igor

This creepy PR salvo consists of turning homeless human beings into walking hotspots at SXSWi, and having them wear t-shirts identifying themselves as such. Much like hailing a cab, you flag down a homeless person and have them stand next to you while you feed your jones for sending pointless texts to you friends via human antennae – texts that probably read, “this is so cool. using homeless dude as as WiFi spot at SXSWi. not going to pay him LOL!”

Yep, they don’t necessarily get paid. There is a suggested donation of 2 dollars per 15 minutes.

Their dehumanization is complete. They are just part of the machinery now – Borgs.

Par for the course from what has become the soulless, self-indulgent juggernaut called SXSWi. This cruel novelty is brought to you by marketing firm Bartle Bogle Hegarty via BBH.

More on the manky, disfigured branch of the evolutionary tree upon which BBH perches its hooves, courtesy of Wired.