Company & Product Naming Workshops

Posted on by igor

We offer full & half-day naming workshops, onsite at your offices. Whether you need help to kick-start a project, are stuck in the middle of a naming exercise, or need assistance choosing a final name and getting approval and buy-in, we will customize a workshop to ensure the most powerful results for your naming needs.

A proven, logical and transparent process is essential to ensure the strongest, most effective results for any naming project. It is essential to establish agreed upon criteria within your organization on what your new name needs to do for you and provide a shared set of tools for your team to best create & evaluate names with.

These workshops are designed to assist you in the hands-on process of naming via the best practices outlined in our definitive Igor Naming Guide.

Our intensive workshop will take you in-depth through:

• Competitive Name Analysis
• Positioning
• Name Generation
• Name Evaluation
• Trademark pre-screening
• Naming Architecture Design
• Naming Process Design

And of course, the naming experts of Igor will be able to answer any and all of your questions about naming.

Have physicists discovered the evolutionary laws of language in Google’s library?

Posted on by igor

Via WSJ:

Can physicists produce insights about language that have eluded linguists and English professors? That possibility was put to the test this week when a team of physicists published a paper drawing on Google’s massive collection of scanned books. They claim to have identified universal laws governing the birth, life course and death of words.

The paper marks an advance in a new field dubbed “Culturomics”: the application of data-crunching to subjects typically considered part of the humanities. Last year a group of social scientists and evolutionary theorists, plus the Google Books team, showed off the kinds of things that could be done with Google’s data, which include the contents of five-million-plus books, dating back to 1800.

Published in Science, that paper gave the best-yet estimate of the true number of words in English—a million, far more than any dictionary has recorded (the 2002 Webster’s Third New International Dictionary has 348,000). More than half of the language, the authors wrote, is “dark matter” that has evaded standard dictionaries.

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