Igor’s latest naming work, “Constellation”, announced by Seagate

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Via cnet:

Seagate claims that its all new family of hard drives offers the lowest power consumption and record-setting for any tier-two enterprise
applications.

The Constellation family, as it’s called, includes two models: the 2.5-inch Constellation and the 3.5-inch
Constellation ES. Both drives also include PowerChoice from Seagate, which decreases power
consumption by up to 54 percent, arguably the highest in the industry.

According to Seagate, the PowerChoice technology is designed to deliver the power-reduction savings
without sacri?cing performance and data integrity. In addition, the Constellation family features
enterprise-grade reliability and is rated at a full 1.2 million hours of mean time between failures.

Catwalk catbox of shame

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And then there were three. Two of the worst names in woman’s wear, Gap’s deceased F.A.T., and the hilariously mis-named Sag Harbor, have a new boxmate, Miss Sixty.

The design themes of this clothing company are based on sensibilities from the nineteen sixties. However, “sixties” and “sixty” have very different meanings to their young female audience. What twenty something woman would flinch at the notion of being a “Miss Sixty”? Every single one of them.

Hokey-Pokey

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This year’s Bad Sex in Fiction Awards go to:

John Updike’s sex scenes — including a romp with a “Widows of Eastwick” witch in a beachside motel room — won a Lifetime Achievement Award at Britain’s ever- anxiously awaited Bad Sex in Fiction Awards.

Rachel Johnson, the sister of London Mayor Boris Johnson, captured the 16th annual Bad Sex Award itself for a scene in “Shire Hell” that begins with moans and nibbles and works up to screaming and other animal noises.

Previously won by Tom Wolfe, Sebastian Faulks and Norman Mailer, the contest seeks to dishonor the author of the year’s worst sex scene. London’s monthly Literary Review inaugurated the prize in 1993 “to draw attention to the crude, tasteless, often perfunctory use of redundant passages of sexual description in the modern novel, and to discourage it.”

More, via Bloomberg