Your name, font, logo and tagline all need to work together. Assign each a job. Does your font need to lend gravitas to a warm name? Warm up a stoic name? Or in the case of TED, would a bold font help a small word “pop”?

More and more retailers are opening on Thanksgiving with some notable exceptions like Nordstrom and BJs. This has wide ranging implication for brands and their perceived image and relationship with customers. In the social era you share your brand with customers and people have become media; they can be your biggest advocates or detractors. On Nov. 26, King Fish CEO Cam Brown went on FOX 25 in Boston to discuss the implications for both retailers and consumers.

Boston News, Weather, Sports | FOX 25 | MyFoxBoston