Your New Name Needs a New Font

Your name, font, logo and tagline all need to work together. Assign each a job. Does your font need to lend gravitas to a warm name? Warm up a stoic name? Or in the case of TED, would a bold font help a small word “pop”?

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>