Via WSJ:
Abbott Laboratories (ABT) on Wednesday unveiled the name of its planned pharmaceutical company spinoff, “AbbVie,” which Abbott says evokes its heritage and the Latin word for “life.”
Of course ‘Vie” is not the Latin word for “Life”, but hey it is only one letter off. Like “Dead” and “Deal”, or “Good” and “Goop”. What’s one letter? Everything — not to mention the crazy notion that Abbott believes we all speak Latin.
The Naming Agency of record on this one? None have dared to come forward.
EXCLUSIVE VIDEO: Inside the AbbVie naming process: