Igor, a Sausalito, CA based naming & branding firm that has created names and brands for Turner Broadcasting, Nokia, MTV, Hasbro, Wynn Resorts, Dupont, Seagate and Cisco, has appointed Zoe Sexton as its Managing Director.
Zoe Sexton
Sexton, a strategic business consultant and branding coach, has lead innumerable start-ups and established companies through their branding and marketing efforts for the past 15 years. She has solid experience across multiple sectors and in personal brand identity. She began her new duties as of January 2012.
Zoe will manage operations, client services and brand strategy for Igor’s global clients. Ms. Sexton has designed and implemented a new suite of services for clients, including workshops and research models to help growing companies and expanding firms embrace the most effective naming and brand strategies.
Steve Manning, founder and CEO, said Zoe is a unique communicator who brings a new perspective to Igor, as well as an unmatched ability to analyze highly complex and competitive market sectors invaluable in strategic planning for Igor and its clientele.
“Zoe brings a wealth of knowledge and experience to her new role, and we look forward to her contributions and leadership in expanding our agency and services while exceeding both our revenue expectations and those of our clients,” Manning said.
Zoe Sexton holds an MBA in Strategic Leadership from Dominican University and a Bachelor of Arts degree in film from University California Santa Barbara. Zoe, who lives in Mill Valley, CA, is an author, speaker and is well-known as an established, charismatic member of the Marin County and San Francisco Bay Area communities.