January, 2011

OPEN MIC SPOTLIGHT

Branding Podcast

Rebranding Your Small Business

Monocle editor Tyler Brûlé hosts a conversation with branding experts Alina Wheeler and Steve Manning on what small business owners should know about defining and communicating the values of their business.

Here's the clip of Igor managing director Steve Manning's ten-minute segment of the half-hour podcast:

Here is the complete podcast:

 

http://www.openforum.com/openmic/branding-podcast-american-express-open

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