January 20, 2004
Currently offering 23,747 entries in 42 categories (or 340,000 combinations, or 9.3 million potential names -- the stats are all over the map), Wordlab provides point-and-click naming tools for companies, products, and services -- anything that requires a name, it seems. And the ACME Namemaker offers suggestions for when you don't want to stand out in the crowd.
Wordlab seems to be just one of several silly-ish side projects undertaken by the fine folks at Igor International, a naming and branding agency based in San Francisco. The main Web site is as fun -- if not more so -- than their Worldlab spoof, and they've even been kind enough to outline their naming process for others to follow.
Posted by Heath Row January 20, 2004 at 01:08 PMhttp://blog.fastcompany.com/archives/2004/01/20/the_brand_called_who_v.html
|Business Week – The Game of the Name|