May 1, 2004

Seth Godin and Fast Company magazine’s
2004 Bull Market Directory

Guidebook of 500 Innovative Companies

Seth Godin, entrepreneur and author of the bestselling book Purple Cow, has published his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. Download the book here – Igor's naming and branding blog Snark Hunting is included near the beginning of the Blogs section of the directory.

Snark Hunting
http://www.snarkhunting.com

Snark Hunting is about naming and branding, a discipline often shrouded in unnecessary complexity. Published by Igor, a naming and branding agency, Snark Hunting promotes Igor’s belief in creating powerful names and brands from pitch perfect positioning, powerful language and multiple layers of meaning and association.

http://www.sethgodin.com/bull/download.asp