May 1, 2004
Seth Godin, entrepreneur and author of the bestselling book Purple Cow, has published his 2004 Bull Market Directory, a resource for connecting organizations with some of the worlds most creative thinkers. Download the book here – Igor's naming and branding blog Snark Hunting is included near the beginning of the Blogs section of the directory.
Snark Hunting is about naming and branding, a discipline often shrouded in unnecessary complexity. Published by Igor, a naming and branding agency, Snark Hunting promotes Igors belief in creating powerful names and brands from pitch perfect positioning, powerful language and multiple layers of meaning and association.