The best product and company names require the least advertising.
They are advertisements.
Great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help build a brand that ignites the passions of your customers.
Powerful names are the result of a powerful positioning strategy. The key is to find a fresh way into the hearts and minds of your target market, redefine and own the conversation in your industry, and engage people on as many levels as possible.
Extraordinary names represent the ultimate process of boiling these ideas down into a word or two.