Where Powerful
Brands Begin

The other naming agencies.

Igor is The Naming Agency of Naming Agencies.
We Create Powerful Brand Names.

List of naming agencies who talk a good game, but what they're capable of is laid bare by the name they gave to their own naming agency. If a naming agency can't effectively name their own naming agency, then....

Brighter Naming

Moore Names

Name Development

Name Evolution

Name Generator


Name Lab

Name One

Name Pharm

Name Quest

Name Razor

Name Sale

Name Sharks


Name Stormers

Name Tag

Name Trade





Naming Systems

Naming Toolbox

Naming Workshop



The Brand Naming Process

      Naming Agencies  

A brand name has a job to do. Create a job description for it.


Finding the perfect name should be approached like you're hiring a Global Director of Branding, Marketing & Advertising. Because that's exactly what you're doing. So it's natural to put together a list of asks for your name that includes things like credibility, trust, reliability, honesty, transparency, quality, yada yada yada.

But a name is a specialist, and these types of foundational brand positioning qualities are common to every business in existence. They need to be established by the other touch points of your brand. "Not my job", should be the response of any name candidate asked to perform these duties. In fact, using such qualities when grading name candidates will result in the best qualified names not even receiving an offer:



Credibility, Trust, Reliability, Honesty, Transparency, Quality



Credibility, Trust, Reliability, Honesty, Transparency, Quality



Credibility, Trust, Reliability, Honesty, Transparency, Quality



Credibility, Trust, Reliability, Honesty, Transparency, Quality



Credibility, Trust, Reliability, Honesty, Transparency, Quality


None of the over-performing names above can pass the Credibility, Trust, Reliability, Honesty, Transparency, Quality test. Which is great, because your audience doesn't look to your name for these sort of reassurances. But more importantly, it leaves the name free to have the kinds of qualities it needs to be exceptionally good at its job :

Unexpected, Human, Engaging, Thought Provoking, Memorable, Disruptive, etc.


Here's what a job description for a name should look like:






Depending on the positioning of the product or company the name will represent, you'll further screen name candidates for specifics, such as:

But what if you find the perfect candidate, except they have a criminal past? As long as they can carry out the Responsibilities and have the Qualifications, it'll be fine: Hotwire, Accomplice, Wheelman,and walking the talk, Igor.

Bad breath and a ghoulish smile? Don't count them out: Bluetooth.

A complete lack of experience? Sign them up: Virgin.

Igor's Naming Process:


More Unsolicited Brand Naming Advice:


Want To Create A Powerful Brand Name? Beware The Literalist

Igor Brand Naming Guide

"Vanillacide": How Radical Concepts Are Destroyed By Too Much Consultation

Performing a Competitive Name Analysis is Essential

Outwitting Squirrels


  Brand Positioning