A powerful name is the product of a powerful positioning strategy.

The key is to find a fresh way into the minds of your customers, redefine and own the conversation in your space, and engage people on as many levels as possible.

Here's what happens when we put these principles into practice:


Expert Brand Naming Advice.

Check out the other Naming Agencies.

Consider the names of naming agencies:

ABC Name Bank Agencies
Brighter Naming Agency
Moore Names Agency
Name Development Agency
Name Evolution Agency
Name Generator
Name-It
Name Lab Agency
Name One
Name Pharm
Name Quest
Name Razor
Name Sale
Name Sharks
Name-Shop
Name Stormers
Name Tag
Name Trade
Namebase
Names-n-Brands
Nameworks
NameWorks
Naming Systems
Naming Toolbox
Naming Workshop
Namington
Namix
Brand-DNA (.com)
Brand-DNA (.net)
Brand A
Brand 2.0
Brand Design
Brand Doctors
Brand Evolve
Brand Evolution
Brand Forward
Brand Juice
Brand Ladder
Brand Link
Brand Maverick
Brand Mechanics
Brand Meta
Brand People
Brand Positioning
Brand Salt
Brand Scope
Brand Sequence
Brand Slinger
Brand.com
Brand Vista
CoreBrand
iBrand
Better Branding
The Brand Company

The Agency Names of Naming Agencies

A foundational element of any naming project is to thoroughly analyze the names of the competition. We plot the results on a taxonomy chart, like the competitive name analysis of naming firms below.

This helps everyone involved understand the competitive landscape, to see which words & ideas are overused, and to have a crystal-clear picture of where the opportunities are.

It's a vital step that's usually overlooked, even when naming agencies name themselves.

Are we biased in our opinion? Absolutely. We strongly believe that the name a naming agency names itself is a clue to the kinds of company names they believe in. And if a naming agency cannot manage to give itself a distinctive, memorable name that sets itself apart from the slew of competitors you see below, a company name that can evolve into a strong brand within the industry and come to represent more than just the goods and services being offered, how can they possibly convince others that what they fail to do in their own naming agency name they can somehow magically do for their clients?


  FUNCTIONAL INVENTED EXPERIENTIAL EVOCATIVE  
  FUNCTIONAL INVENTED EXPERIENTIAL EVOCATIVE  
5    
  • A Hundred Monkeys
  • Igor
5
4         4
3         3
2    
  • Idiom
  • Lexicon
  • Metaphor
  • WildOutWest (WOW)
2
1    
  • Catchword
  • Eat My Words
  • Word for Word
  • Operative Words
  • WhereWords
  • Good Characters
  • Tungsten
1
0
  • Applebaum
  • Addison
  • Ashton Brand Group
  • Hayden Group
  • Landor
  • Lippincott Mercer
  • Master McNeil
  • Rivkin & Associates
  • Russell Mark Group
  • Siegel & Gale
  • Wolff Olins
  • Zinzin
  • Tanj
  • Cintara
  • Fresh Lemons
0
-1
  • Namewell
  • Name Designer
  • Name Development
  • Name Evolution
  • Name Generator
  • NAME-IT
  • NameLab
  • Name One
  • Name Pharm
  • NameQuest
  • Name Razor
  • NameSale
  • Name Sharks
  • Name-Shop
  • NameStormers
  • Name Tag
  • NameTrade
  • Namebase
  • NameWorks
  • Naming Systems
  • Naming Workshop
  • Namington
  • The Naming Group
  • Strategic Name Development
  • The Naming Company
  • Wise Name
  • ABC Name Bank
  • Brighter Naming
  • Moore Names
  • Namix
  • Nomen
  • Nomenon
  • Nomina
  • Nomino
  • Bizword
  • Comspring
  • Logoistic
  • Macroworks
  • Mnemonic
  • PS212
  • Red Peak
  • Brains On Fire
  • One Big Roach
  • Wonsupona
  • Evil Potatoes
-1
-2
  • Brand-DNA
  • Brand A
  • Brand 2.0
  • Brand Channel
  • Brand Design
  • Brand Doctors
  • Brand Evolve
  • Brand Evolution
  • Brand Fidelity
  • Brand Forward
  • Brand Institute
  • Brand Juice
  • Brand Ladder
  • Brand Link
  • BrandMade
  • Brand Maverick
  • Brand Mechanics
  • Brand Meta
  • Brand People
  • Brand Positioning
  • Brand Salt
  • Brandscape
  • Brand Scope
  • Brand Sequence
  • Brand Slinger
  • Brand Solutions
  • Brand Spark
  • Brand Vista
  • CoreBrand
  • Future Brand
  • Independent Branding
  • Interbrand
  • Not Just Any Branding
  • The Better Branding Company
  • The Brand Company
  • The Brand Consultancy
  • Trading Brands
   
  • Blue Taco
-2

Brand Naming Expert

The Naming Agencies & Naming Firms

Brand Naming Tools

For complete strategies and tactics, see The Igor Naming Guide.

Name Taxonomy Charts

Brand Naming Filters

Studies in Brand Naming Firms

Studies in Branding


News and Analysis


Functional / Descriptive Product and Company Names

When descriptive names work:

When a company names products and their brand strategy is to direct the bulk of brand equity to the company name. Examples of companies that follow this name strategy are BMW, Martha Stewart and Subway.

When descriptive names don't work:

When they are company names. Company names that are descriptive are asked to perform only one task: explaining to the world the business that you are in. This is an unnecessary and counterproductive choice.

The downside here is many-fold. This naming strategy creates a situation that needlessly taxes a marketing and advertising budget because descriptive company names are drawn from a small pool of relevant keywords, causing them to blend together and fade into the background, indistinguishable from the bulk of their competitors - the antithesis of marketing.

These kinds of company names are easily avoided if a thorough competitive analysis is performed and if the people doing the naming understand the following basic concept:

The notion of describing a business in the name assumes that company names will exist at some point without contextual support, which is impossible. Company names will appear on websites, store fronts, in news articles or press releases, on business cards, in advertisements, or, at their most naked, in conversations.

There are simply no imaginable circumstances in which company names can exist without contextual, explanatory support, which means they are free to perform more productive tasks.