Brand Naming Tools
For complete strategies and tactics, see
The Igor Naming Guide.
Name Taxonomy Charts
Accounting and Business Service Companies
Biotech / Pharmaceutical Names
The Company Names of Naming Companies
Computer Port Technology Names
Continuing Medical Education (CME) Names
Music and Media Download Service Names
Search Engine, Browser and Web Portal Names
Social Network Names
Sport Utility Vehicle (SUV) Names
Sweet Snack Food Names
– Here is a blank name taxonomy chart you can print. Try plotting your competition's product or company names on this chart and see how they sort out.
Brand Naming Filters
Evocative Naming Filters
– understanding positioning and evocative name creation
– nine criteria for evaluating names under consideration
Theory of Negativity
– the negative deconstruction of provocative names and why consumers never do it.
Studies in Brand Naming
– the perils of overused language
Alphanumeric Car Naming
– Mercedes' plethora of numbers
– an unusual but effective brand positioning strategy
Better Naming Through Chemistry
– naming and branding in the medical, biotech, and pharmaceutical industries
– seeing names from the consumer's point of view
– code names vs. "official names"
– a wonderful job of creating evocative product names
– a perfect made-up product name
– great consumer product name creation in action
Studies in Branding
– Simply Orange, Tropicana and POM Wonderful
– a positive negative
Yahoo! Personals: Believe
– a tagline creates brand engagement
– the friction between a color and a name creates engagement
News and Analysis
Naming and Branding Blog.