Seven's abstract, slightly mystical quality, Nguyen reasoned, was the
essence of its appeal. "It has so many different connotations,"
he says. "Seven Wonders of the World, seven days of the week, on
the seventh day God rested. It's the number of perfection, the good-luck
number. There's also a data language in the telecom industry called
SS7, which the companies we deal with will appreciate."
"SEVEN develops innovative software solutions that deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers."
It was clear early in the process that a descriptive name ("...Wireless")
or a dot-com-ish invention would not work to position this company above
and beyond the pack in the crowded telecommunications sector; indeed,
only a clear, bold, evocative
name, instantly recognizable and loaded with layers of meaning, would
suffice. SEVEN emerged as the perfect name.