Beyond Z hired Igor to create a new name for their nonprofit that was empowering, would serve as a rallying cry, a way of life, be inspiring, visceral, the name of a movement, unforgettable and align with its mission:
"The mission of Braven is to empower promising, underrepresented young people, first-generation college students, students from low-income backgrounds, and students of color—with the skills, confidence, experiences and networks necessary to transition from college to strong first jobs, which lead to meaningful careers and lives of impact."
