Whoop fitness tracker


Whoop

When a company called XOsphere hired Igor to re-name them, it was clear from the very beginning that they truly understood where their invented startup name fell short as a brand, and what a great name could do for their business.


Time Magazine: "Over in the NBA, where WHOOP is still illegal, players like the Clippers’ DeAndre Jordan are stuffing the sensor under their wristbands to get an edge. These professional athletes are strapping the WHOOP (rather than a Fitbit or Apple Watch) to their bodies because it provides an enormous amount of data on their performance day and night, in pre-game warmups and during post-game recovery.

WHOOP’s key advantage over other fitness bands is the amount of data this it collects and pushes into the cloud for processing. With five sensors that collect data 100 times per second, the wearable sucks up 100 megabytes of data per user, per day. By comparison, the Apple Watch’s sensors generally turn on just once per minute. But even with all that information, WHOOP’s strength is in its simplicity. After crunching all the numbers (including next-level stats like heart rate variability and sleep latency), the system gives users three metrics to judge themselves against: strain, recovery, and sleep."

whoop naming agency
whoop naming agency