Ethos – Arm A.I. Neural Processor.

Forbes: "For companies needing AI logic for their own Arm-based mobile and embedded chips, the three Ethos designs will offer good performance, small size and very low power options for them to consider."

"Ethos means "character". It's used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. It's based on Aristotle's concept of the three artistic proofs or modes of persuasion."

More of our naming work for Arm: