Brand Positioning

The first step is to help you define and your brand positioning in a way that's most useful for naming. The more specific and nuanced your positioning is, the more effective the name will be. In fact, what's actually being named is the positioning of your company or product, not the company or product itself.

Great positioning finds a way to redfine and own the conversation an industry has been having with its consumers.

Our positioning process is predicated on understanding everything about your brand, where it's been and where it's headed. The resulting naming process is based on a forward-looking positioning strategy that takes into account your brand, your competition, and your entire sector.

Competitive Analysis