Boogie Board - World's first LCD writing tablet

The first job was to name the form factor. Consumer electronic names that conveyed "writing" were common, ThinkPad, IdeaPad, iPad, Notebook, Powerbook, etc. We chose to break out with "board", which matched the form factor and conveyed chalkboard and blackboard.

Once "board" was in place, it was clear that the best modifier would be "Boogie", as "Boogie Board" is already a well-known term, making it highly memorable, while bringing action, adventure, fun and humanity into the equation at the same time. And “board” is a highly extensible choice, making future product naming effortless. Nearly any word will work in front of “board”, given the existing starboard, backboard, blackboard, chalkboard, cardboard, drawing board, freeboard, keyboard, motherboard, pegboard, headboard, overboard, outboard, storyboard , shuffleboard and lots more.

Which came in handy when it was time to name their next product:

From the Boogie Board website:

The first ever LCD writing tablet. Not only is the Boogie Board Tablet new, it's revolutionary! The Boogie Board tablet is the tree-friendly electronic alternative to paper, pencils, and pens. With it, users of all ages will truly say goodbye to paper forever - and it's just as easy to use. Simply press on the surface with the included stylus or other suitable writing instrument (even your finger) to create an image and then erase with the push of a button. With the Boogie Board tablet, you'll never be without a memo pad again. No pen or pencil, no problem. Keep one by the home phone and by your computer at work to jot down memos, make to do lists, leave messages for others, capture your next big idea, and more. Keep one in your car, and you'll never be caught again looking for a piece of paper and pen to write important to-do's to get from the grocery store on the way home. But the Boogie Board tablet is more than just a memo pad. Students will find it's the perfect tool for practicing handwriting/arithmetic, drawing pictures and playing games (especially young and developmentally challenged students). If you're a coach, you can even use the Boogie Board tablet to diagram the winning play.