Creating a new name is an opportunity to redefine and own your category. Take it.
A powerful name is the result of a powerful positioning strategy.
The key is to create a new way into the mind of your audience and to engage people on as many levels as possible.
Positioning – The process begins with defining your brand positioning. The more specific and nuanced your positioning is, the more effective the name will be. All great product and company names work in concert with the positioning of the businesses they speak for.
Competitive Analysis – The next step is a thorough competitive analysis, in which we quantify the tone, strength and messaging of competitive names. This is essential for refining brand positioning. It tells you exactly where you need to be on the positioning and naming of your company or product.
Name/brand Development – Product or company name development begins by applying the positioning strategy to figure out what you want your new name to do for your marketing, branding and advertising efforts.
Trademark – We prescreen all names for trademark availability worldwide before presenting them to you.