The Training Camp, a UK and Germany-based IT training company, decided
to go out on its own and become independent of the American company that
shares the same name. Going independent required a new name, and the
company wanted a powerful name that captured its spirit as philosopical
and tactical disruptors within the IT training industry, pioneers of
an intense, immersive, accelerated approach to IT learning that is far
ahead of its competitors in the European market. Naturally, they
hired Igor for this challenge.
The new name had to work specifically in the UK and Germany, as well
as across the whole of the European IT community that the company serves.
Igor created the name Firebrand with the ethos of the company
in mind. The definition of a concept of an idea or person that challenges
outmoded beliefs and methods suits the way Firebrand Training delivers
industry-leading training as well as embodying its approach to the industry.