Naming and Branding Agency

Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names

We created the Igor Naming Guide in order to demystify the naming process. In it you will learn what makes a product or company name great. The best thinking of the naming experts at Igor is explained in a clear and actionable way. Igor's own naming process is presented in excruciating detail. Now available in two different lengths: soul-crushing (122 pages) and moderately-irritating (28 pages):

Download Format Version Date
Igor Naming Guide 122 page PDF* 6.4 23 May 2010
Igor Naming Guide - short 28 page PDF* 1.3 23 May 2010

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