We created the Igor Naming Guide to demystify the naming process.
It has appeared on reading lists at Wharton & the Haas School of Business at Berkeley.The best thinking of the naming experts at Igor is explained in a clear and actionable way. Our naming process is presented in excruciating detail and available in two lengths: soul-crushing (122 pages) and moderately-irritating (28 pages):
|Igor Naming Guide||122 page PDF||6.4||May 1 2016|
|Igor Naming Guide - short||28 page PDF||1.3||May 1 2016|