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The Igor Naming Guide

How To Name Companies & Products

We created the Igor Naming Guide to demystify the naming process.

It has appeared on reading lists at Wharton & the Haas School of Business at Berkeley.

The best thinking of the naming experts at Igor is explained in a clear and actionable way. Our naming process is presented in excruciating detail and available in two lengths: soul-crushing (122 pages) and moderately-irritating (28 pages):

Download Format Version Date
Igor Naming Guide 122 page PDF 6.4 May 1 2016
Igor Naming Guide - short 28 page PDF 1.3 May 1 2016