Building the Perfect Beast: The Igor Naming Guide.
How To Name Companies & Products
We created the Igor Naming Guide in order to demystify the naming process. In it you will learn what makes a product or company name great. The best thinking of the naming experts at Igor is explained in a clear and actionable way. Igor's own naming process is presented in excruciating detail. Now available in two different lengths: soul-crushing (122 pages) and moderately-irritating (28 pages):
|Igor Naming Guide||122 page PDF*||6.4||23 May 2010|
|Igor Naming Guide - short||28 page PDF*||1.3||23 May 2010|
* PDF: To read Adobe Portable Document Format (PDF) files, you will need either Adobe Acrobat or the free Adobe Reader Software.