From the mountain of names we work through together, a handful will emerge as leading contenders. At this point the job is to exhaustively and specifically flesh out the
relative strengths of each name. We present names with a range of taglines
and contextual positioning support in the form of website mockups, print ads or commercial
treatments. This presentation is key to helping everyone involved understand
how a given product or company name could work in your marketing and advertising
campaigns. It lifts the naming process out of the realm of theory and
breathes life into the names, a vital step in the decision-making process.
These same materials are designed to work seamlessly for any focus group
testing or market research that you feel is necessary. We can advise you
and/or run the testing phase for you if you wish. And we have extensive
experience presenting positioning, brand strategies, names and taglines
to boards of directors.
Here is a sampling of some of the many contextual support images created
during the course of the Tickle
project (images blurred to respect photo rights):