About Igor

Igor was founded in 2002 by veteran naming & branding professionals determined to deliver extraordinary results.

We believe a powerful name is the result of a powerful positioning strategy. The key is to create a fresh way into the mind of your audience, engage people on as many levels as possible, and to redefine and own the conversation in your space.

More about Igor at Wikipedia.

Our Naming Process

Before you begin, it is essential to decide what you want your new name to do for you. A name can:


For the insights, strategies & tactics that'll ensure you land on the perfect name, see The Igor Naming Guide.

Our naming process steps:




  Brand Positioning