Before you begin, it is essential to decide what you want your new name to do for you. A name can:
Go viral! And propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle.
Define and own your category.
Achieve separation from your competitors, demonstrating to the world that you are different.
Create positive and lasting engagement with your audience.
Provide a deep well of marketing and advertising material.
Be the genesis of a brand that rises above the goods and services you provide, so that you're not selling a commodity and competing on price.
For the insights, strategies & tactics that'll help you successfully navigate any naming project, see The Igor Naming Guide.
Naming Process Outline
The more specific and nuanced your positioning is, the more effective the name will be. All great names work in concert with the positioning of the brand they speak for.
Competitive Analysis –
The next step is a thorough competitive analysis, in which
we quantify the tone, strength and messaging of competitive names. This is essential for refining brand positioning. It tells you exactly where you need to be in order to dominate the competitive landscape.
Name/brand Development –
Name development begins by applying the positioning
strategy and competitive analysis results to determine all of the things your new name needs to do for your marketing,
branding and advertising efforts.
We prescreen all names for worldwide trademark availability before presenting them to you. This ensures a process that exclusively produces names you can legally use.