About Igor

Igor was founded in 2002 by veteran naming & branding professionals dedicated to delivering extraordinary results.

We believe a powerful name is the result of a powerful positioning strategy. The key is to create a fresh way into the mind of your audience, to redefine and own the conversation in your space.

TMI about Igor at Wikipedia.


Our Naming Process

Before you begin, it is essential to decide what you want your new name to do for you. A name can:


For the insights, strategies & tactics that'll help you successfully navigate any naming project, see The Igor Naming Guide.


Naming Process Outline




  Brand Positioning