Igor has worked on a number of technology and medical / healthcare industry projects recently, and one of the most gratifying was naming a new advanced-technology hearing aid and audio products company. The brand positioning we developed with the client required a name that would help the company own the idea of sound, carry some excitement, and imply a bit of the ol’ European / Germanic hi-tech audio expertise brand equity.
There was only one name that could capture all three of these core ideas, and that name is Zounds. From the Zounds website:
Zounds™ designs, manufactures, and markets high performance hearing aids for use with mild, moderate, and moderate/severe hearing impairments. The Company's technology enables break-throughs in product performance, price, purchase process, distribution channels, and marketing.
Zounds was founded by Sam Thomasson, who has a hearing impaired daughter. When he would hug his daughter as a young girl, her hearing aids would squeal, causing pain to her. For years, he promised himself and his daughter that he would develop a hearing aid that would address these and other related hearing aid issues. Zounds' breakthrough technology is the fulfillment of a father's promise to his daughter, and intends to be a wonderful gift to others globally with hearing impairments.
Learn how the Zounds stores have revolutionized the consumer experience for buying hearing devices (click for more):