EA Sports Freestyle
Cutthroat Kitchen
Accomplice
Boogie Board
Monkeybar
Aeroburner
Smart Mouth
MTV URGE
theWit
DuPont
Seagate Pulsar
Cisco Fast Track
Firebrand
Seven
ShoreTel Sky
July
Bigfoot
Obvious
St. Jude Anthem
Guidant Heartstring
Zounds
Origin
Radius
Crescendo Bioscience
Zoic Capital
Oasis
Lansinoh Affinity
Audience
Signed
Navel
Nokia 8600 Luna
The Address hotels and resorts
BBC America
Seagate Showcase
MOJO
Signature at MGM Grand
Palm Foleo
Pursuit
Nokia Mirage
Sliver
truTV
Ventrix
Aria Las Vegas
Trillium
Megagon
Gogo

 

Mobile phone content platform and company name – Whoop
Whoop

When a company called XOsphere hired Igor to re-name them, it was clear to us from the very beginning that here is a company that "gets it", as in truly understanding where their invented start-up name fell short as a brand, and what a great name could do for their business.

XOsphere had created a powerful new mobile content platform that was truly phone and carrier-agnostic, and they wanted an exciting, exuberant name that would match their vision and serve as a lightning rod for companies and the public to adopt this content platform. The name ideally had to be a short verb, as well as exciting, inspiring, fun to say, memorable and extensible.

Naming a groundbreaking new company, product or service is always the most fun, and this project was certainly no exception. The name Igor created for this amazing new content platform is Whoop:

Whoop means share

Whoop makes it easy for every company, agency or individual to create, publish and share rich mobile content to almost every mobile device. Not just text, but pictures, videos and, well, everything imaginable for mobile entertainment, marketing, communications, commerce and social networking. With Whoop, you can share your stuff with more than 3.5 billion phones in every country on the planet.

…Whoop wants to be the verb that means "everything mobile." That’s all.

Whoop wants to be your Mobile Coke or your (unused) Mobile Kleenex. Whoop me. Whoop it. Whoop Us. Whoop the world. Whoop.

Whoop’s mission is just as concise: Help companies and individuals easily share mobile content.

Whoop is redefining the conversation in the mobile content space. Just as many of Igor's clients have done in other industries, from Wi-Fi in the sky and the semantic web (Web 3.0), to green mobile phones, hi-def television broadcasting, continuing medical education, interactive advertising, IT training, sales support and more.

Whoop it up at http://www.whoop.com/