Veneer is Igor's in-house, full-service interactive studio, specializing in web development, identity and design.
Anybody can make a pretty website, but Veneer goes deeper, focusing first on the visual and interactive foundation of a brand, then mastering all the geeky details that make their beautifully designed websites actually work.
Started by advertising veterans, Veneer understands the value of an integrated brand that customers recognize at every point of contact. Their solutions are holistic and far-reaching. They think beyond design and navigation, approaching each project from a conceptual, big-brand perspective.
So when the founders of Veneer, who we've known and worked with for years, approached us with their plan for a symbiotic relationship, we agreed, as long as we got to name them. As we worked through the naming process, they kept coming back to their core strength of building great websites and interactive projects from deep within, through the creation of clean, intelligent code. What better way to create a conversation between front-end design and back-end power, between surface and depth, between form and function, than with the name Veneer? Because great design is more than just a pretty picture, and the beautiful surface is only as strong as the underlying structure that supports it.
Plus, Veneer is a cool, mysterious, playful name that no designers outside the simulated wood grain industry seemed to recognize the value of.
Visit Veneer's website to see some of their high-end design projects, which only scratch the surface of what they've done. Get in touch with them and they'll show you a lot more. It's deep.