November 22, 2019 - Spree, the world's first provider of active free-roam VR experiences, has announced VR bumper cars and a new interactive VR experience, Mission to Mars.


Named Holodeck VR when they engaged us, they had a name borrowed from Star Trek. It gave the false impression that they specialized in sci-fi VR experiences, and presented trademark issues in parts of the world. A further concern was that other VR companies and the press were using the term 'holodeck' generically.

They hired Igor to find a new name that was active, exciting, memorable, genre neutral, and available to trademark worldwide.


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arm naming