Hi-definition media storage name – Showcase
Seagate Showcase

Seagate hired Igor to name a number of new digital storage products, beginning with a new external box optimized for recording high-definition movies and TV programs. The name Showcase elegantly maps both to the experience of "showcasing" selected content by recording and archiving, as well as the functional attributes of being a "case" for holding "shows". From the Showcase product overview PDF:

Showcase Your Movies In High Definition

Never say goodbye to your favorite movies and shows.

Use the Seagate® Showcase™ storage solution to give yourself vastly increased storage space for your favorite TV shows and movies. The Seagate Showcase solution contains a hard drive like the one inside your DVR—only with lots more room. And it’s easy to use. Capacities up to 1 TB mean you can store up to 200 hours of high-definition content or more than 40 days of standard-definition television programming. So you no longer have to worry about running out of space or having to delete shows you want to keep in order to make room for new content.

DVRs are great—until you run out of space. And it happens more and more frequently now that high-definition content is becoming the norm. You shouldn’t have to make a decision on which programs to delete and which to keep. But the truth is most DVRs simply don’t have enough space for today’s HD content. Until now! Introducing the Seagate Showcase solution. It comes with up to 1 TB of space so you can keep more of your programs and movies.

  • Whisper-quiet operation is perfect for living rooms and bedrooms.
  • Stylish design fits seamlessly with existing equipment.

Plug-and-play installation means the Showcase solution is simple to set up. Seagate is working with leading service providers and DVR manufacturers to ensure Showcase will work with your DVR. Deciding which programs to delete will become a thing of the past. Seagate Showcase—the HD world awaits!

As an added bonus, the hard drive used in the Showcase box was also named by Igor, and is called Pipeline HD. From the Showcase press release:

The new Showcase family will feature Seagate’s recently announced Pipeline HD™ Series of hard drives purpose-built for DVRs. Seagate Pipeline HD™ Series hard drives are the gold standard in high definition performance and capacity with bedroom-quiet acoustics, low power operation and the ability to support up to 12 simultaneous HD streams. The drives are Windows Vista Certified, making them an ideal solution for Home Media Centers.

Showcase and Pipeline: a winning combination of media storage optimized for your living room, and the first of many innovative Seagate products named by Igor.