March 1, 2017: Pursuit
Viad hired Igor to name the umbrella brand of its Travel & Recreation group:
"Viad Corp (NYSE: VVI) today introduced an umbrella brand, Pursuit, for its unique collection of iconic experiences. With locations that span Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords national parks and Vancouver, British Columbia, the creation of a unifying brand is a logical next step to facilitate guest interaction with us across all geographies. "
"We believe that collecting memories is far more important than collecting things. We share your longing to explore. To get out into the world in search of remarkable experiences. To stride eagerly through your bucket-list and tick off dreams fulfilled. This is what we call 'living'.
We have gathered a collection of adventure travel experiences, each of them thoughtfully united by their power to inspire and invigorate. As a brand, Pursuit weaves elements of wonder and amazement across our range of awe-inspiring experiences."