EA Sports Freestyle
Cutthroat Kitchen
Accomplice
Boogie Board
Monkeybar
Aeroburner
Smart Mouth
MTV URGE
theWit
DuPont
Seagate Pulsar
Cisco Fast Track
Firebrand
Seven
ShoreTel Sky
July
Bigfoot
Obvious
St. Jude Anthem
Guidant Heartstring
Zounds
Origin
Radius
Crescendo Bioscience
Zoic Capital
Oasis
Lansinoh Affinity
Audience
Signed
Navel
Nokia 8600 Luna
The Address hotels and resorts
BBC America
Seagate Showcase
MOJO
Signature at MGM Grand
Palm Foleo
Pursuit
Nokia Mirage
Sliver
truTV
Ventrix
Aria Las Vegas
Trillium
Megagon
Gogo

 

DuPont global crop protection product name – Prevathon
DuPont Prevathon

Igor has worked with DuPont on 8 crop protection naming projects: Prevathon, Coragen, Ally, Ferterra, Agility, Altacor, Perspective & Viewpoint.

The first to launch was our name for DuPont's novel, low environmental-impact insecticide, Prevathon™:

This unique molecule is extremely effective at providing long-lasting control of a broad spectrum of chewing insects and several other important insect species at low application rates in a wide variety of crops. It also exhibits an excellent environmental profile.

Igor developed a coherent naming architecture and created multiple Rynaxypyr™ brand names for different global markets, including the brand Prevathon for Asian rice and vegetable growers:

Filipino vegetable and rice farmers are the first to enjoy the breakthrough benefits of DuPont™ Prevathon™ insect control powered by Rynaxypyr™. Prevathon™ provides fast-acting and long-lasting control of important insect pests with a low environmental impact. Prevathon™ is registered for use in the Philippines on eggplant, cabbage, string beans and rice.

Prevathon™ has proven to be extremely effective against shoot/fruit borers, a persistent pest that can severely reduce the farmer's harvest if not controlled.

The name Prevathon conveys the key product attributes of "prevention" and "long lasting" in a way that is easily understood across diverse global markets.

Igor Naming Agency
3020 Bridgeway, Suite 360
Sausalito, CA 94965
P: (415) 384-8877
F: (415) 480-2092

© 2018 Igor | Naming Agency
Download the Igor Naming Guide
Contact via Email Follow us on Twitter!