Seagate hired Igor to name a new internal hard drive optimized for recording
high-definition movies and TV programs, which we named Pipeline HD. The
drive will be featured in Seagate's new Showcase
external enclosure, which Igor also named, as well as in OEM DVRs and
other media center products.
The name Pipeline HD conveys the "fat pipe" of high bandwidth
and massive storage required by high-definition content, as well as evoking
Banzai Pipeline surf
reef in Hawaii as a metaphor for "channel surfing". Adding
the descriptive appendage "HD" conforms to company functional
requirements to clearly differentiate this as a specifically high-definition
product, which also conveys that it is designed and optimized for home
DVR and media center use. Notes the Showcase / Pipeline press release:
The new Showcase family will feature Seagate’s recently announced
Pipeline HD™ Series of hard drives purpose-built for DVRs. Seagate
Pipeline HD™ Series hard drives are the gold standard in high
definition performance and capacity with bedroom-quiet acoustics, low
power operation and the ability to support up to 12 simultaneous HD
streams. The drives are Windows Vista Certified, making them an ideal
solution for Home Media Centers.
Soon you'll be able to surf your own Pipeline, either with an external
Showcase box attached to your TV, or installed by the manufacturer directly
in your DVR. Dive in.