Neoverse – Arm Processor

arm naming

Along with Trillium and Pelion, Neoverse is one of three naming projects we did for Arm in 2018.

This family of processors needed a name that could clear four separate trademark categories in every country of the world, while conveying the idea of a new computing paradigm.

Via Venture Beat: - 10/16/18 - "Arm is introducing something called the Arm Neoverse, a cloud-to-edge infrastructure to support a world with a trillion intelligent devices. I suppose you can call this optimistic brand name the logical extreme of the internet of things, the fully built out ecosystem of everyday objects that are smart and connected."

arm naming

Via Computing: "Arm has unveiled plans for its Neoverse processor family, a strategy intended for devices spanning everything from the edge of the network right up to the data centre.

The intention is to push Arm designs from dependence on mobile, particularly smartphones, further into the mainstream - potentially challenging Intel on desktop computers and servers.

Arm is not simply keen on infiltrating servers, though, as it also wants Neoverse to get stuck into all the infrastructure that supports the cloud and future tech."