Yoga Wear for New Moms – Navel
The startup: "Superior yoga wear designed for new moms".
The positioning: A name that worked with the ideas of mother-child connection, core strengthening, yoga and Buddhism.
Find the confluence: There is only one name that can perfectly pull all four ideas together: Navel.
Vet for trademark: It had to be a single-word name available to trademark worldwide - no small feat in the overcrowded clothing category.