Yoga Wear for New Moms – Navel


The startup: "Superior yoga wear designed for new moms".

The positioning: A name that worked with the ideas of mother-child connection, core strengthening, yoga and Buddhism.

Find the confluence: There is only one name that can perfectly pull all four ideas together: Navel.

Vet for trademark: It had to be a single-word name available to trademark worldwide - no small feat in the overcrowded clothing category.

Navel

Via Yoga.com:

Navel

Navel