EA Sports Freestyle
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MTV URGE
theWit
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St. Jude Anthem
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Audience
Navel
Nokia 8600 Luna
The Address hotels and resorts
BBC America
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MOJO
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Nokia Mirage
Sliver
truTV
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Aria Las Vegas
Trillium
Gogo

 

Yoga Wear for New Moms – Navel

Navel

The Basics:

The Startup - Superior yoga wear designed specifically for new moms.

Define the positioning - The job was to find a name that worked with the ideas of mother-child connection, core strengthening, yoga and Buddhism.

Find the confluence - There is only one name that can perfectly pull all four ideas together: Navel.

Vet for trademark: And it had to be a single-word name available to trademark worldwide - no small feat in the overcrowded clothing category.

Navel

Via Yoga.com:

Navel

Navel