Yoga Wear for New Moms – Navel

Naming Assignment:

The Startup - Superior yoga wear designed specifically for new moms.

Define the positioning - The job was to find a name that worked with the ideas of mother-child connection, core strengthening, yoga and Buddhism.

Find the confluence - There is only one name that can perfectly pull all four ideas together: Navel.

Vet for trademark: And it had to be a single-word name available to trademark worldwide - no small feat in the overcrowded clothing category.