Hasbro needed a name for their kid-targeted web destination, serving up online games, programs and activities across various consumer segments and brands.
The name had to appeal to a range of kids, from 4 to 8 year-old boys and girls to Tweens aged 9-12, but still work for the secondary audience of Preschoolers aged 2-4. Hasbro wanted a name that would transcend the virtual. Monkeybar is the perfect name to communicate a place for kids to come to play in, on and around. The fact that Monkeybar was available to trademark worldwide in the crowded space of games, toys & video sealed the deal. While finding a powerful name that can be trademarked globally is tricky, you really just need to know where to look.