Kids' online game and activity destination name– Monkeybar

Hasbro needed a name for their kid-targeted web destination, serving up online games, programs and activities across various consumer segments and brands.

The name had to appeal to a range of kids, from 4-8 year-old boys and girls to Tweens aged 9-12, but still work for the secondary audience of Preschoolers aged 2-4 surfing the 'Net with mom or dad. Igor created Monkeybar as the perfect name to communicate a place for kids to come and monkey around.