Igor has worked with a number of different Nokia Business Units throughout the world, including the United States, where we created names for several striking new phones for Nokia's CDMA division that will be carried by Verizon.
The central positioning theme for this family of phones, from the entry level to the high end, is mystery, illusion, paradox, transformation, and "more than meets the eye". The first phone in this family to be released with an Igor-created name is the sleek, compact, entry-level Mirage fold phone. Featuring changeable snap-on covers in various designs cloaking a sophisticated communications device, the Mirage is the first glimmer on the horizon of the mysteries yet to be revealed from this new line of phones.
Here are some excerpts from the Nokia/Verizon press release about the Mirage:
Sleek, Compact Phone Gets Dressed Up with Fun Nokia Xpress-on(TM) Snaps
BASKING RIDGE, N.J., and WHITE PLAINS, N.Y., Dec. 5 /PRNewswire/ -- Verizon Wireless, builder and operator of the nation's most reliable wireless network, and Nokia, the world leader in mobility, announced that the new Nokia 2605 Mirage is available online at www.verizonwireless.com beginning today. The perfect holiday gift for the trendsetter, the Nokia 2605 Mirage is a small, sleek phone that lets customers express their unique styles with replaceable Nokia Xpress-on(TM) snaps. Customers can purchase the Nokia 2605 Mirage in Verizon Wireless Communications Stores across the country beginning Jan. 23, 2009.
Just in time for the holidays, the Nokia 2605 Mirage comes with Nokia Xpress-on snaps that fit over the battery cover and camera area of the device -- perfect for helping distinguish between other family members' and friends' devices. An additional three-pack of the Nokia Xpress-on snaps with options for flowers, stripes or animal prints are also available for purchase at www.verizonwireless.com.
The Nokia 2605 Mirage joins Verizon Wireless' extensive lineup of devices with more than just compact good looks. It also combines an array of features for staying connected on-the-go and balancing everyday life.