Texas Pension Consultants engaged Igor to name and brand their
new financial services company.
One of the key positioning points the name had to capture is "the
freedom to focus on your core business." The name also needed to
be fresh and different, yet fall within the parameters of the types of
names associated with the financial services sector. That's right, the
name had to be both intuitive and interesting - fortunately, that's our sweet spot.
Financial companies are most often identified by names that conjure nature,
stability, or longevity. July is much more than the name of the month
that Julius Caesar named after himself. It is the one name that covers
all the established financial services cues, is fresh and different, and
infers -- rather than shouts -- "Freedom," making it infinitely