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Cisco business product name – Fast Track
Cisco Fast Track

Cisco Systems needed a name for a product they describe as "Your shortcut through the IP Communications decision-making process."

This web-based product takes prospective clients through a streamlined decision-making process that helps them assess their business and technical needs, choose a solution provider, and build a case to sell the plan to corporate decision-makers.

The name to needed to convey ease of use and infer a successful user experience. The Igor-supplied product name, "Fast Track" elegantly accomplished both objectives.

You can take the Fast Track ride here:
http://www.cisco.com/offer/powernow/ca/fasttrack/ipcomm/