Cisco Systems needed a name for a product they describe as "Your
shortcut through the IP Communications decision-making process."
This web-based product takes prospective clients through a streamlined
decision-making process that helps them assess their business and technical
needs, choose a solution provider, and build a case to sell the plan
to corporate decision-makers.
The name to needed to convey ease of use and infer a successful user
experience. The Igor-supplied product name, "Fast Track" elegantly
accomplished both objectives.