Beyond Z, a nonprofit education accelerator, engaged us to find a new name that would demonstrate the emotional & aspirational core of their mission.
They wanted a new name that was focused on the benefit for the kids, rather than the existing name which tried to convey that they were about more than education basics. They asked for a name that was bold and empowering for the children. Instilling kids with confidence was at the core of their new positioning.
We renamed them Braven:
"The Braven Accelerator empowers promising young people on their path to college graduation and strong first jobs. We believe that our next generation of leaders will emerge from everywhere, so we take a particular interest in ensuring our talent network is filled with people from underrepresented backgrounds. To do so, Braven partners with educational institutions, volunteer professionals, and employers to offer a rigorous and relevant career readiness course, followed by robust campus-based alumni programming. The course is targeted as a part of the sophomore or transfer junior experience. From The Braven Accelerator will come a generation of leaders as diverse as our future demands."