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viral marketing / brand awareness – BBC America's "The Office"
BBC America's The Office

One of the funniest shows on television is The Office. It originated on the BBC in England, but is now available in the states on BBC America. This is not the watered-down, focus-grouped dry heave that you've come to expect out of Burbank. The Office is a faux documentary depicting life in the office of Wernham Hogg paper supply merchants, situated in the small town of Slough near London.

We created a viral marketing campaign to increase the brand awareness of this Golden Globe nominated TV show around the world. Using a combination of search engine positioning and getting influential bloggers to write about the show and link to it, we helped put The Office on the map in the United States in advance of the 2004 Golden Globe Awards.

The show went on to win both of the Golden Globes it was nominated for.