Asterisk: International Travel Risk Management

EuropAssitance came to us for a rename. Their focus had increased beyond Europe so it was time for a change. An Asterisk denotes an exception to a rule, as does running into trouble while traveling internationally. The word "Asterisk" also contains the word "Risk", so it's simple to make the connection. And an asterisk makes for an iconic, easily recognized symbol on their global aid stations (think "Red Cross").