MRI device product name – Oasis
Oasis MRI

For our second magnetic resonance imaging (MRI) device naming project for Hitachi Medical Systems, Igor was tasked to name a breakthrough new "open MR" product. Open MR devices are not fully enclosed, and therefore are more comfortable for patients (less noise and confinement) and have a greater imaging range than traditional, "closed" MR devices.

The positioning goal was to highlight that this device, rather than being a source of patient discomfort and physician frustration with scanning limitations, is instead a refuge from such drawbacks of the past, a haven where the physician can more accurately diagnose a patient's medical problem without causing the patient to suffer more discomfort in the process. Thus, Oasis was born.

Hitachi Oasis MRI device

As Hitachi says on its website:

OASIS™ provides maximum diagnostic performance and uncompromised patient comfort. Combining high-performance MR electronics of the best high-field equipment -- fast gradients and multi-channel RF technology with Hitachi-designed Zenith RF coils -- with Hitachi's proprietary 1.2T open architecture vertical-field magnet, Oasis is a new generation of MR systems providing diagnostic confidence, patient comfort and investment value.

Oasis supports demanding workflow, features Hitachi's legendary reliability, is easy to learn and use, and provides powerful differentiating features for you MR imaging services.

If you are ever in need of MR imaging, ask your doctor if he or she has an Oasis you can visit.

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