May, 2019: “Our company has reached $21 billion in client coverage and is adding an additional $2 billion every few weeks. Since our last funding announcement in 2017 our coverage amount has tripled. Health IQ has grown from seven billion to 21 billion in coverage,” Health IQ CEO Munjal Shah said in a statement."
When they hired us their name was Health Equity Labs. They were about to launch an app that tests health knowledge, and rewards healthy lifestyles with less expensive insurance. And they were looking for a name that could define a category.