Blasting Landor’s ridiculous work used to be a burden shouldered solely by Igor, but now the mainstream media has taken up the slack. Via Design Week:

Ben & Jerry’s ice cream – acquired by Unilever in 2000 – was a pioneer of faux-naif design, with its cartoon pictures of cows, clouds and daisies, smile-in-the-mind copy and […]

Via PRNewswire:

Landor Associates, one of the world’s leading strategic branding and design consultancies, today announced the appointment of Anthony Shore to Global Director, Naming & Writing. Shore was previously Creative Director of Naming & Writing at the San Francisco office of Landor.

In 2006, Shore was charged with establishing and leading Landor’s first naming-oriented Global […]

It happens every Spring, but it needn’t. With the upturn in weather, giddy branders rush outside and dive willy-nilly into rigorous exercise without much thought of safety or technique. The season’s first casualty is Harcourt Assessment, who have suffered a Learnia.

Naming Safety Tip # 1: When engaging in a naming exercise, ALWAYS LIFT WITH YOUR […]