Igor’s Naming Guide brings clarity & uncommon sense to the naming process.
It’s an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.
Our guidebook provides the clear principles & actionable insights necessary to create the most powerful name in your space.
The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice.
This mistake is easily avoided by creating a Competitive Taxonomy prior to naming:
St. John’s Bay
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