When your brand positioning requires a name that expresses two very different ideas in a single word, one proven strategy is to have the look, sound and personality convey idea “A” and the meaning of the name convey idea “Z”.
A real-world execution of this strategy is Trillium, a family of processors we named for Arm. The name needed to convey “high tech” AND “organic”. The name Trillium has a futuristic/sci-fi/high tech look, sound and personality. Trillium could be what powers the ships of Starfleet, the name of a fictional planet or an element on the periodic table.
Trillium covers “organic” with its meaning. It’s a type of flower, a three-petalled white lily. And now it’s a processor. It’s one of a few strategies you should explore in parallel
“VANILLACIDE: when an original idea or plan is repeatedly changed until it becomes less interesting and unique than it was first intended to be. Vanillacide is most often used in business contexts, where it refers to the scenario of new and creative proposals undergoing a series of changes in order to make them generally acceptable to people, but in the process becoming so ‘watered down’ that they lose their original individuality and appeal.
The term vanillacide was coined by Steve Manning, Chief Executive Officer at Igor, a branding agency in the US. The expression is a blend of the adjective vanilla in its modern sense of describing something as ordinary and lacking in any special or extra features, and the suffix -cide, which denotes an act of killing.
Unlike vanilla, which can simply be used to show that something is of a standard variety, vanillacide always has disapproving overtones, suggesting that something has become unnecessarily conformist and ‘bog standard’.”
Read the full dictionary entry.