Naming and Branding Agency
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Branding – Naming Exposed
- Arizona Republic
– Light rail needs name with spark
- Arrive magazine
[Amtrak] – Whatchamacallit?
- Bakersfield
Californian – Not in Name Only
- Baltimore Sun – Cooking Up Your Company Name
- Baltimore Sun – The science of picking a company name
- BBC Shop Talk
– What's in a Name?
- Bloomberg
– Time Warner, Broadwing, Change Names...
- Boston
Patriot Ledger – Businesses Enter the Blogosphere
- Boston Patriot
Ledger – J. Jill gets help tailoring its image...
- Bull Market 2004
– from Seth Godin and Fast Company
- Business 2.0 –
Branding, Waikiki-Style
- Business 2.0 –
The New Science of Naming
- Business
Week – A Label That Sticks
- Business
Week – An Outfit That Rolls off the Tongue
- Business
Week – A Practical Guide to Branding
- Business Week
– By-the-Book Marketing
- Business
Week – Firing Up a Hotter Brand
- Business Week
– The Game of the Name
- Business
Week – The Serious Cachet of "Secret Brands"
- The Charlotte Observer – Hand-spun, and in a hurry
- Chicago
Tribune – Peoples as 'Integrys' panned energetically
- The Chronicle
of Higher Education – Your (Lame) Slogan Here
- The Conference
Board Review – Now What Shall We Call This Widget?
- The Daily
Telegraph – Zounds! There's a signo in my Xingux
- Detroit News
– What's in a name? For cars, everything
- Detroit Free
Press – Q is Nissan's cue to Sue
- Eagle-Tribune –
What's in a Name?
- Ecommerce Times –
Playing the Name Game: Sometimes, It's a Losing Effort
- Elsevier
Food International – What's in a Name?
- Fast Company –
Brand Aids
- Fast Company
– The Brand Called...Who?
- Forbes – Even
pros struggle with the re-naming game
- Fortune –
Identity
- Greater Fort Wayne Business Weekly –
What's in a name?
- Hartford Courant –
Signature Statement
- Inc. Magazine –
If I Had a Hammer...
- The Indianapolis Star –
When naming a drug, it's an inexact science
- The Infinite Mind (NPR) –
What's in a name?
- Jurtanji List –
Za smiĊĦljeno ime on dobiva milijune dolara
- KALX North
Gate Magazine – The Business of Naming
- Kansas City Business
Journal – Sprint spinoff selects a name, but it's unlisted
- Kansas City Star – Sprint
unit picks name and logo
- Lansing
State Journal – In In MSU country, businesses...
- Libération
– Ces entreprises qui se refont un nom
- Los Angeles
Daily News – Blasts from the past
- Los Angeles Times – Ad slogan is a subtle shift for Wal-Mart
- Los Angeles Times – Dot-com names get dottier
- Los Angeles Times – Tagline must fit product, buyers
- Mercury Radio Research – What's in a Name?
- Milwaukee Journal Sentinel – The namegame
- New York Sun –
What's in a Name? Plenty, Lawmakers Have Realized
- New York Times – On the Internet, It's All About 'My'
- New York Times
– The Science of Naming Drugs
- New York Times Magazine
– How to Invent a Brand Name
- PPB - Promotional
Products Business – What's In A Name?
- PR Intelligence
– McDonald's re-energizes brand
- ReadMe
– What's in a Name?
- Registered
Rep. – You're Calling It What!???
- Regional Airline
World – Making the Brand the Business
- Rochester
Democrat & Chronicle – Kodak reshapes its image
- Rochester
Democrat & Chronicle – No shame in its name
- Rocky Mountain News –
Nintendo gaming console Wii makes name for itself
- Sacramento Bee – What's in a name?
- Salon – The name game
- San Francisco Business
Times – Octopus: How name firms got arms around
a device
- San Francisco Chronicle –
SBC starting all over with the name game
- San Francisco Chronicle –
This X-ray brought to you by...
- San Francisco Chronicle –
Warm, fuzzy, corporate
- The Seattle Times – iPhone: How Apple created a frenzy
- The Seattle Times – Local firms take risk in re-branding
- Slate – Withdrawal Symptoms
- The Standard – The Power
of Niagara
- Stanford
Medicine Magazine – The name game
- The Star Ledger – TD Bank puts its stamp on Commerce
- South
Florida Sun-Sentinel – What about the obvious Scripps name
they missed?
- Time magazine
– Quote of the Week
- The Times of London
– The new naming game
- Toronto
Star – Hiding the C-word
- Tri-City
Herald – Valley residents want to lose the 'Lower'
- USA
Today – The whachacallit
- USA
Today – They got a name for the winners in the world
- Wall Street Journal
– Startups...In Search of the Perfect Name
- Wall Street Journal
– Microsoft Hopes 'Z' Gives Zune Some Zing
- Wired – Apple: It's All About the Brand
- Wired – Are Stupid Startup Names Hurting Silicon Valley?
- The Naming and Branding Meta Blog
- Contact
