The best product and company names require the least advertising.
They are advertisements.
Great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers.
At Igor, we believe that a powerful name is the result of a powerful positioning strategy. The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your industry, and engage people on as many levels as possible.
The best product and company names represent the ultimate process of boiling these ideas down into a word or two.
- New Igor-created product & company names: Aria | Boogie Board | Improv | Pulsar | Affinity | Firefly | Anthem | Palo Alto University | Intrigue | Mirage | Constellation | Crescendo | The Address | Whoop | Oasis | Freestyle | Showcase | Pipeline HD | Gogo | truTV | Twine | Evolve | Jupiter Wells
- Latest press: Making drug names easy to swallow | 'Resort' - The Newest Four Letter Word? | "Sarajevo je najpoznatiji bosanski brend" | Flip's Quest in First Major Ad Push: Become a Lifestyle Brand | The challenge the NDP faces in making a new name for itself | Chartis: Other Firms Share AIG's New Name; Is It a Name to Remember? | The Secret to a Good Business Name
- Featured name taxonomy: The Company Names of Naming Companies
- Commentary: The Igor Naming and Branding Meta Blog