“Hi.Q” App Launches. Measures & Improves Your Health I.Q. – Named by Igor

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Hi.Q launched today with articles in Wired, NY Times, Entrepreneur, VentureBeat and many more.
This one is from today’s Wall Street Journal:

Adding a new tune to the chorus of health and wellness startups, Hi.Q is emerging from stealth with an app and funding.

Unlike Fitbit Inc., MyFitnessPal Inc. and dozens of other startups that enable users to count steps and track eating habits, Hi.Q tests health knowledge. The hypothesis is that the more users know, the better choices they will make.

The free app functions like a game with players completing quizzes and competing against others for mastery of nutrition, exercise, medical conditions and other topics. The quizzes, which prompt players to connect to articles from the Mayo Clinic, Wikipedia and other sources to learn more, include more than 10,000 questions across 300 topic areas. They test everything from the healthiest items to order at amusement parks to how to prevent osteoporosis.

“Everybody skipped a step in the quantified-self movement. The first step is education,” Hi.Q Co-founder and Chief Executive Munjal Shah said. “With this (app) we want to create a true instrument that improves knowledge that then helps with health.”

For Mr. Shah, a serial entrepreneur who sold his last company to Google in 2010, Hi.Q is as much a professional quest as it is a personal one.

The day after Google purchased Like.com Inc. for a reported $100 million, he was running a 10K race when severe chest pains forced him to stop…

Read the rest of article

Get the Hi.Q App

Don’t Let Single Word Dot Com Availability Influence Your Startup Name

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This is what happens when you let the bizarre lust for a “pure” dot com dictate your name, via ValleyWag. Click pic to engorge:

“Bitly, Borkly, Barnly, Molestly, Strinkingly, Happily, Crappily, Maply, Morply, Dottly, Dootly, Godly, Angrily. It’s bad enough when every new startup is just based on the one that came before it. Now they all sound the same, too.

The Wall Street Journal says there are 161 startups that end in “ly,” “lee, or “li.” They’re all trying to get the same money, from the same people, and probably doing a lot of the same things. It is a sea of suffixes, sadly apt in the age of digital me-too-ism.

Looking at this Pinterest collection (Pinterestly.com is taken) will make you nauseous, a massive Milky Way of non-inspiration.

The Atlantic Wire quotes one startup “name consultant” who says all that needs to be said, really: “They’re planning on getting bought in a year, their name essentially doesn’t matter.” That worked for Summly, didn’t it?”

Startup Names Hurting Startups

In 2002 when we named Igor, Igor.com was not available. Sure we could have registered Namingpedia.com or Igorly.com. But the name is more important than the dot com, so we live at IgorInternational.com. Just ask Elon Musk, he doesn’t own Tesla.com, they are at Teslamotors.com, and rightly not Tesla.global or Tesla.company or Tesla.guru (or any other silly gTLD)).

All single-word domains were taken back in the last century. Here is a list of the most common domain prefixes and suffixes to help you find a workaround and register a great dot com name.

And make sure to enter your new dot com name in Verisign’s Internet Official Contest for a chance to win up to $35,000.

How to Get a Great Dotcom Name: Tesla Leads the Way

In addition to the familiar .com, .net and .org domains, close to 1400 new generic Top Level Domains (gTLDS) have been green-lighted. The new gTLDs are meant to alleviate the perceived real estate shortage in the .com world.

Many startups as well as existing business see the new domains as a way to get a better name for their companies, given what they see as lack of availability of .com names. The fact is a lot of great .com real estate is readily available but not yet leveraged, due to the wrongly held belief that your company name has to match your domain exactly.

This myth has been propagated by Silicon Valley engineers pretending to know something about branding when in reality the dictum “You don’t own your brand if you don’t own the exact .com” sprang from ego and ignorance. It’s based solely upon the ability of companies with great names to register a matching domain back in 1995. This “thinking” is what brought us the current crop of ridiculously name startups such as Spokely, Hurdly, Knowly, Qwerly, Quikkly, Kasually, Optimizely, Adnauseumly. None of these names have any value from a marketing, branding or advertising perspective. The only reason they were chosen is because the unmodified .com was obtainable. The poor results speak for themselves.

Do these new gTLDs represent an opportunity for companies to register a wider variety of powerful brand names?

History says, “no”. Think about it – .biz has been around for 13 years and is still not embraced by the business community, nor is .co, which has been available for 4 years.

So far there are approximately 300 domains delegated and almost 900 more are on the way. Which of these are you going to bet your business on?

Of the new gTLDs that have been delegated, .guru appears to be in the top three in terms of registrations, but labeling yourself or your company a “guru” is likely to been seen as sophomoric as it seems, especially if thousands of other are doing it. And let’s face it, a guru doesn’t label themself a guru, wannabe gurus do.

It’s not the end of the road for .com, not by a long shot and Elon Musk’s Tesla has shown the way. Tesla, a pure Internet play, was unable to obtain Tesla.com. The herd in the world of startups would have insisted Mr. Musk could not go forward with the name Tesla without owning Tesla.com – they would have demanded it be changed to something like Electicarly.com or whatever domain was registrable. Tesla correctly went forward with a modified domain, TeslaMotors.com. In this case the modifier “motors” was chosen, but the possible modifiers are nearly infinite. Here is a list of the 5,000 most common .com modifiers.

So why does not owning Tesla.com not hurt Tesla? It’s THE GOOGLE, people. The world finds what it’s looking for on THE GOOGLE.

When we were swirling in the vortex of the existential hell of “a Naming Agency naming itself” a dozen years ago, Igor.com was not for sale. Rather than change our name to Nameify or Namenently or register Igor.biz we went with a modifier and registered IgorInternational.com.

We’ve demonstrated what we believe in naming a business and choosing a domain – pick a great name then find a modifier to register a .com.

But it’s not just us. Ask yourself, “What would Elon Musk do?”

Further reading, via Forbes: “Seven Things To Think About Before You Register That New Domain”