Zoic. Named by Igor.

Zoic Capital is a life science and medical technology venture capital firm focusing on concept to early stage opportunities.

Zoic is a suffix meaning “of life” – as in Paleozoic, Cryptozoic, Protozoic, Mezozoic, et al.
Zoic is short, unique, and has a great look & sound.

Zoic sums up what the company is about in a disruptive, differentiated & intriguing way.
An instant classic.
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Our Latest Naming Work: Sliver Vodka

An extraordinarily interesting and challenging naming assignment: Find a name that works for “All natural fruit infused” AND it had to be “a sexy / edgy name”.

“Sliver” is spot on the confluence of these seemingly disparate ideas.

And of course the name had to be a word that “had never been used for a food or beverage anywhere in the world”. Simple.

Sliver Vodka

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Tesla – Anatomy of a Great Company Name

Tesla is a fantastic name for revolutionary electric car company, but not a name that could navigate a typical corporate naming process and survive.

The death of a thousand cuts would include:

  • We can’t acquire Tesla.com, we’d have to use Teslamotors.com, a non-starter. Electrificity.com is available. Let’s go with “Electrificity” instead – we can get the domain.
  • Nicola Tesla’s inventions were all in AC, not the DC battery power the cars use. Edison was the man when it came to DC. Tesla advocated the opposite
  • Most people don’t know who Tesla was
  • “Tesla” was a big selling ’80s hair band

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Most Teslas are sold online, and though they were unable to secure Tesla.com, they knew the common wisdom that going with Teslamotors.com would hurt sales was and is nonsense.

Tesla knew it was a great name even though Mr. Tesla’s work was with AC electricity, not the DC electricity the car runs on, which was the domain of Edison. They knew Tesla is a much sexier word attached to a sexier, more mysterious personality. The name Edison is just boring all around. So no one cares about the glaring discrepancy – they just associate the name with electricity.

For Tesla, going with the domain Teslamotors.com from launch in 2003 until finally being able to acquire Tesla.com ing2016, and using the name Tesla was a better move than changing the name to Electrificity or some such because they could get the Electrificity.com.

Tesla is memorable, has a great look, sound, meaning, mystery and sexiness to it. Do you walk away from that over domain availability? (Hint: “What would Elon Musk do?”)

We are all for a matching domain name, but it must be a powerful one.